Are you interested in Lean/Agile product management? Then you are in for a treat, we have invited Melissa Perri from USA to host 3 workshops in Sweden in October on MVPs, Minimum Viable Products.
– Sadly MVPs are gravely misinterpreted by a lot of people, says Melissa Perri.
In October Melissa Perri is coming to Sweden to host three workshops, in Stockholm, Gothenburg and in Malmö. Although she is a New York residence she spent most of this spring working with clients and leading workshops in Europe. Just the other week her workshop in London sold out!
Blaming MVPs
Melissa Perri is the CEO of ProdUX Labs, a product development consultancy based in New York City. She is also passionate about Lean and Agile UX. But it took a while to get there; she started as a Product Manager at a very conservative company. The job did every single wireframe and was heavy on documentation, then she found Lean and it changed her whole approach to UX and product management.
But right now think she thinks that MVPs, Minimum Viable Products, are gravely misinterpreted by a lot of people.
– Many companies are just pushing out a half finished product and broken stuff on a web site, calling it MVPs, to see if the user will use it. Of course they won’t, and then we’ll blame the method when in fact – they are going at it the wrong way, says Melissa and continues:
– The best way is to focus on the value for the customer first; what the like and need, what the don’t like. Then take the learning’s back to your team and go from there to production.
A different view
The preconception of MVPs is something that she has heard a lot about.
– Many of my workshop attendees claim to be experts at Lean or MVPs. It’s true in a sense, they have practiced it for several years but I very often show them a different perceptive and challenge them how they use the methods. Afterwards they come up to me and say that the workshop has been an eye-opener for them.
How do you use MVPs in you own day-to-day life?
– I test everything – it’s such a big part of my life! When I first started doing these workshops a couple of years ago I did a ton of user research on how to market them. I also use it when working with both big enterprises and start-ups. I do test's on how to approach them differently in my ways of teaching. Every company is different so I experiment and test to get better, says Melissa Perri.
Do you want to know more about the workshops? Or maybe you are hooked already, check out the sign-up form for the workshop closest to you: Stockholm, Gothenburg and Malmö.